A Fall 2024 comprehensive student project focused on redesigning of the Milk Makeup website. Centered on a clean, editorial, and playful approach to enhance user experience and strengthen brand identity through emphasis on product design.

I began with an audit of the existing site to identify key UX/UI issues, such as layout inconsistencies and navigation challenges. I then conducted user interviews to gather insights on usability and a competitive analysis to explore industry standards. Using these findings, I created various low-fidelity wireframes and a style guide with a bright color scheme and typography aligned with Milk Makeup’s branding. Finally, I developed a prototype of key pages, resulting in a cohesive, user-friendly, and visually appealing website.