Company:
Student Work
Year:
2025
Duration:
3 weeks
Overview
A Spring 2025 student project exploring creative direction through a redesign of Coachella 2025
Thriftchella is Coachella’s 2025 sustainability-forward fashion initiative, it reimagines festival wardrobe culture through environmental consciousness
Each year tens of thousands of attendees invest in their festival looks, Thriftchella encourages a shift towards thrifted, upcycled, and eco-conscious outfits
Design Process
I chose fashion to be the integral component for my redesign. The central concept was to integrate interactive clothing swap zones in partnership with Thriftology, a local Coachella Valley thrift shop, and customizable outfit stations.
The festival becomes not only a celebration of music and fashion, but also a platform for meaningful action
