Beginning with a comprehensive research plan focused on understanding user needs through targeted interviews, I crafted a set of thoughtful questions to guide these conversations. Enabling the gathering of valuable insights on user behavior and preferences on dupes of luxury items focusing on trending beauty and fashion items. Based on this research, I identified key findings that informed the app's functionality and user experience.

I then created low-fidelity wireframes for all app screens, mapping out the layout and navigation flow. This iterative process ensured a user-centric design structure. To maintain visual consistency, I developed a detailed style guide specifying essential design elements, including button styles, typography, spacing, and color schemes. This guide served as a foundation for building a cohesive app interface.